
6.9K
Downloads
35
Episodes
Industry veterans Mark Martincic, John Whitnell and Keith Ely have watched the dealership world change a lot throughout their decades working in it, and they look forward to commiserating, reminiscing, reflecting and observing on their many cumulative years as consultants, talking about what the future may hold for this industry, discussing "good reads" as well as providing insight into what is occurring in our current projects.
Episodes

5 days ago
5 days ago
In this engaging installment, the Three Wise Truck Guys are joined by special guests from Bergey's Truck Centers, to delve into pressing industry topics that are shaping the commercial dealership world.
The episode kicks off with a lively discussion on the impact of tariffs on truck pricing and dealership strategies. John Whitnell brings valuable insights into how tariffs are influencing used truck markets and the pricing strategies dealers should consider. The conversation then pivots to effective communication strategies that dealers can use to navigate these complex tariff-related challenges.
The second half of the episode features a deep dive with guests Mark Brown and Amber Worley from Bergey's Truck Centers. They share the remarkable success story of their connected vehicle maintenance services, highlighting how innovative telematics solutions are revolutionizing customer service in the trucking industry. From optimizing fleet maintenance schedules to offering a white-glove service approach, learn how Bergey's Truck Centers is setting new standards for customer engagement and vehicle uptime.
Listen in to discover a fresh perspective on overcoming industry challenges and how leveraging technology can lead to superior service and stronger customer relationships. Don't miss the insights and practical tips that can drive success in today's dealership landscape.

Monday Feb 24, 2025
Navigating the Shifting Landscape of the Used Truck Market
Monday Feb 24, 2025
Monday Feb 24, 2025
Welcome to another insightful episode of Three Wise Truck Guys from KEA Advisors. This time, we're delving into the pivotal changes and forecasts for the used truck market, highlighting the growing role of AI and technology in transforming service departments. Our hosts, Keith, Mark, and John, discuss their predictions for 2025 and beyond, focusing on how these advancements impact dealership operations and customer service. They also tackle the challenges posed by new truck pricing, tariffs, and the ever-evolving demands of the market.

Monday Oct 21, 2024
Monday Oct 21, 2024
Welcome to another engaging episode of "The Three Wise Truck Guys" podcast, brought to you from Lawrence, Kansas. This time, our hosts are thrilled to have the insightful John Whitnell back from his sabbatical, adding his valuable perspectives to the discussion. Join us as we dive into the current state of the used truck market, where John shares an optimistic update despite ongoing challenges with supply and pricing stability.
In an intriguing conversation, Mark Martincic sheds light on service industry trends, focusing on overcoming customer pushback on pricing and the importance of efficient service processes. Additionally, we explore the significance of attracting new talent to the trucking industry, emphasizing the benefits of recruiting from outside the traditional pool.
The episode features a special segment with Amber Kelzer, Director of Business Intelligence, and guest Mark Wille from Kenworth Toronto. They delve into the innovative PULSE tool, a game-changer for dealership operations, providing real-time insights to enhance profitability and efficiency across departments.
Tune in for a thought-provoking discussion filled with valuable industry insights and strategies for navigating the evolving trucking landscape. Whether you're a seasoned professional or new to the industry, this episode promises to inform and inspire.

Wednesday Aug 14, 2024
Navigating Market Challenges: Strategies for Truck Dealerships
Wednesday Aug 14, 2024
Wednesday Aug 14, 2024
Join hosts Keith Ely and Mark Martincic as they discuss the current state of the truck dealership market and effective strategies for navigating slow business periods. In this insightful conversation, they highlight the importance of planning, customer outreach, enhancing the customer experience, and expanding service operations.
This episode also features a special guest, Mike Previdi from Gabrielli Truck Sales, who shares his experiences and insights on managing multiple rooftops and integrating new acquisitions. Mike discusses the importance of consistent training, leveraging technology like PULSE, and fostering a positive work environment to ensure business growth and employee satisfaction.
Tune in to hear how Gabrielli Truck Sales has successfully implemented training programs and inventory management solutions, and learn about the significant impact these initiatives have had on their operations.

Wednesday Jul 24, 2024
Parts Management: Reducing Obsolescence and Boosting Efficiency
Wednesday Jul 24, 2024
Wednesday Jul 24, 2024
Welcome to the latest episode of the Three Wise Truck Guys podcast, hosted by Keith Ely from Key Advisors. With regular co-host Mark Martincic and special guests Jeremy Smallwood and Chris Norris, we delve into the intricate world of truck parts management. While our third Wise Truck Guy, John, is still on sabbatical, we've brought in experts to fill the void.
In this episode, we revisit our discussion on parts management, focusing on obsolescence reduction, inventory integrity, and the importance of standard operating procedures (SOPs). Jeremy and Chris share their insights and success stories, revealing how effective inventory management can lead to significant cost savings and improved service department efficiency.
From the challenges of managing dirty cores to the critical role of vendor-managed inventory systems, this episode provides a comprehensive look at the strategies and best practices that can transform your parts department. Whether you're a seasoned professional or new to the industry, you'll find valuable takeaways to enhance your operations and profitability.
Don't miss this deep dive into the world of truck parts management with the Three Wise Truck Guys!

Wednesday Apr 10, 2024
Let's Talk Parts
Wednesday Apr 10, 2024
Wednesday Apr 10, 2024
The Three Wise Truck guys are joined by Professional Advisor Jeremy Smallwood of KEA Advisors to dive into all things Parts.

Monday Mar 04, 2024
SOPs & The Power of Decisiv
Monday Mar 04, 2024
Monday Mar 04, 2024
An exciting episode from "Three Wise Truck Guys from Key Advisors" where the spotlight is on transforming service department performance. We explore, with industry veteran Gil Klinger, how the integration of SOPs (Standard Operating Procedures) along with Decisiv, can revolutionize service workflow and overall operational efficiency.

Wednesday Jan 31, 2024
Unraveling the Dynamics of the Used Truck Market
Wednesday Jan 31, 2024
Wednesday Jan 31, 2024
In this engaging episode of 'Three Wise Truck Guys', join industry experts Keith Ely, John Whitnell, and Mark Martincic as they delve into the complex world of the used truck market. They kickstart a riveting discussion with an overview of the previous year, detailing how 2023 unfolded as a year of correction culminating from a series of changes in the market dynamics that began in 2020.

Tuesday Nov 14, 2023
Q&A With our Listeners
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
In celebration of 5,000 downloads, the Three Wise Truck Guys answer questions from our listeners. Do you have a question you would like answered? Reach out to us today and maybe we will answer your question on the next episode.

Thursday Oct 05, 2023
Driving Success with Leadership Training
Thursday Oct 05, 2023
Thursday Oct 05, 2023
Allen Phibbs joins us again time to wrap up our discussion on leadership training.